Our Work

Millennials + Impact

TMI is a strategy agency built for clients that want to activate young people and fuel positive impact on the world.

Select Clients

H&R Block
Foot Locker
Microsoft
Hult Prize
MenEngage
Keds
AARP Foundation
College Board
Demand Abolition
Westfield

Services

Authentic connections with young people

TMI is a full-service agency. We’re the consulting arm of DoSomething.org, the world’s largest organization for young people and social change. When it comes to young people, we help clients:

Understand
Understand

  • Millennial advisory councils
  • Quantitative research
  • Youth trend analysis

Communicate
Communicate

  • Marketing strategy
  • Campaign creation
  • Digital and SMS strategy

Activate
Activate

  • Full campaign execution
  • Testing and campaign optimization
  • Grants and scholarship programs

About

Meet the team

  • Aria Finger
    President

    Aria has a decade of experience motivating young people to take action through campaigns such as DoSomething.org’s Teens for Jeans, which clothes half of all homeless youth each year. Aria is one of the first ten World Economic Forum Global Shapers, she’s passionate about social justice, and she thinks the name “Aria” is becoming way too popular.

  • Greg Thomas
    Lead Strategist

    Greg has created millennial campaign strategy for Microsoft, Foot Locker, and MenEngage. His campaign for H&R Block, “The Craziest Thing I Did to Save Money,” earned a Golden Halo Award from the Cause Marketing Forum. Greg is a volunteer Intake Specialist for Crisis Text Line, providing support via text to young people in crisis. In high school, Greg earned a varsity letter in choir.

  • Lisa Boyd
    Senior Strategist

    Lisa has led strategy development for the College Board and the AARP Foundation’s Mentor Up program. She’s an expert in youth mobile engagement and Millennial Advisory Council research. Outside of TMI, Lisa co-founded a children’s clothing brand that donates to African development programs. She thrives on live music, loves to hip hop dance, and speaks Swahili.

  • Greg Perlstein
    Director of Strategy & Partnerships

    Greg builds innovative, cross-sector partnerships that positively impact people and the planet. Prior to joining TMI, Greg managed strategic alliances at the not-for-profit First Book, where he partnered with Target, Teach For America, and Demand Media to deliver millions of new books to kids in need. Greg is a Michigan Ross MBA, Dance Marathon alum, and an all-heart, little-skill triathlete.

  • Maahika Srinivasan
    Strategist

    Maahika specializes in working with clients that address challenges in education, health, and social inequality. In her work with TMI clients, Maahika draws on her past experiences with Health Leads and the education initiative Providence Talks. In her spare time, Maahika is writing her memoir, tentatively entitled I Think I Lost My Invisibility Cloak: The True Confessions of A Mistaken Muggle.

  • Kary Perez
    Strategist

    Kary equips powerhouse brands like Keds, H&R Block, and United Way with the tools that motivate millennials to take social action. Kary is devoted to women’s empowerment, social and economic justice, and is an ally to anyone that feels they might not have a voice (or a choice). She also loves to travel, has an encyclopedic knowledge of pop culture, and is perpetually on the hunt for the best pizza in NYC.

Follow us @TMI_Agency

Press

Aw, shucks.

People are saying great things about us.

  • The New York Times
    From a Nonprofit, Advice on Reaching Millennials


  • Ad Council
    Why Brands Are Tapping DoSomething's In-House Agency

  • Ad Age
    HOW TMI HELPS BRANDS TAP A YOUTH MARKET EAGER TO LEND A HAND

Contact

Let's talk!