Our Work

Millennials + Impact

TMI is a strategy agency built for clients that want to activate young people and fuel positive impact on the world.

Select Clients

H&R Block
Foot Locker
Microsoft
Hult Prize
MenEngage
Keds
AARP Foundation
College Board
Demand Abolition
Westfield

Services

Authentic connections with young people

TMI is a full-service agency. We’re the consulting arm of DoSomething.org, the world’s largest organization for young people and social change. When it comes to young people, we help clients:

Understand
Understand

  • Millennial advisory councils
  • Quantitative research
  • Youth trend analysis

Communicate
Communicate

  • Marketing strategy
  • Campaign creation
  • Digital and SMS strategy

Activate
Activate

  • Full campaign execution
  • Testing and campaign optimization
  • Grants and scholarship programs

About

Meet the team

  • Aria Finger
    President

    Aria has a decade of experience motivating young people to take action through campaigns such as DoSomething.org’s Teens for Jeans, which clothes half of all homeless youth each year. Aria is one of the first ten World Economic Forum Global Shapers, she’s passionate about social justice, and she thinks the name “Aria” is becoming way too popular.

  • Greg Thomas
    Lead Strategist

    Greg has created millennial campaign strategy for Microsoft, Foot Locker, and MenEngage. His campaign for H&R Block, “The Craziest Thing I Did to Save Money,” earned a Golden Halo Award from the Cause Marketing Forum. Greg is a volunteer Intake Specialist for Crisis Text Line, providing support via text to young people in crisis. In high school, Greg earned a varsity letter in choir.

  • Lisa Boyd
    Senior Strategist

    Lisa has led strategy development for the College Board and the AARP Foundation’s Mentor Up program. She’s an expert in youth mobile engagement and Millennial Advisory Council research. Outside of TMI, Lisa co-founded a children’s clothing brand that donates to African development programs. She thrives on live music, loves to hip hop dance, and speaks Swahili.

  • Greg Perlstein
    Director of Strategy & Partnerships

    Greg builds innovative, cross-sector partnerships that positively impact people and the planet. Prior to joining TMI, Greg managed strategic alliances at the not-for-profit First Book, where he partnered with Target, Teach For America, and Demand Media to deliver millions of new books to kids in need. Greg is a Michigan Ross MBA, Dance Marathon alum, and an all-heart, little-skill triathlete.

  • Lizzy Divine
    Strategist

    Lizzy specializes in campaign creation and storytelling, helping clients to build authentic connections with their audiences. In addition to her work with Hult Prize and Foot Locker, Lizzy has contributed to several sustainable food system campaigns, including the documentary film American Meat and the mobile app Foodstand. She is a world traveler, Sriracha aficionado, and proud rhythmless dancer.

  • Ellie Zeitlin
    Strategist

    Ellie translates programs from concept to execution. For Keds, she awarded $150,000 to young women in support of their career-related and social impact goals. Ellie is passionate about economic justice and women’s empowerment, and she believes that both are the keys to changing the world. Equally important: Ellie is the self-appointed queen of Funfetti waffles.

  • The Penguin

    The Penguin is part of our special sauce at TMI. He gives our organization its XYZ Factor, and we love our culture here so much that we wrote a book about it. Check it out, and then let us help you give your company its XYZ Factor too.

Follow us @TMI_Agency

Press

Aw, shucks.

People are saying great things about us.

  • The New York Times
    From a Nonprofit, Advice on Reaching Millennials


  • Ad Council
    Why Brands Are Tapping DoSomething's In-House Agency

  • Ad Age
    HOW TMI HELPS BRANDS TAP A YOUTH MARKET EAGER TO LEND A HAND

Contact

Let's talk!

Our lead strategist, Greg, is excited to take your call.