Our Work

Tech. Millennials. Impact.

We work with brands and not-for-profit organizations to reach young people and drive them to action.

Select Clients

H&R Block
Foot Locker
Microsoft
College Board
MenEngage
Keds
Demand Abolition
AARP Foundation
Hult Prize
Westfield

Services

Everyone else is just guessing

DoSomething.org has 20 years of experience engaging young people in social change.
TMI leverages this experience to help you reach your goals:

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Tech

  • SMS strategy & implementation
  • SMS game development
  • Website development
  • Social media advising

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Millennials

  • Youth Advisory Council creation
  • Youth Advisory Council management
  • Quantitative youth-focused research
  • Advising on messaging and strategy

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Impact

  • Cause marketing strategy & ideation
  • Campaign development
  • Driving offline action
  • Grants and scholarship management

About

Meet the team

We're smart, we're passionate, and we know what's trending before it's trending.

  • Aria Finger
    President

    Aria has nearly a decade of experience working with young people and motivating them to take action through campaigns such as Teens for Jeans, which clothes half of all homeless youth each year. She’s passionate about social justice, still loves cupcakes, and is angry that the name “Aria” is becoming way too popular.

  • Greg Thomas
    Lead Strategist

    Greg has 3 years of experience creating and running campaigns that drive young people to take action, including The Bully Text which activated over 250,000 teens to stand up to bullying in just 5 months. In high school, Greg earned a varsity letter in choir.

  • Lisa Boyd
    Senior Strategist

    Lisa builds creative strategies for our awesome clients, doing whatever it takes to make their programs rock. Previously, she created online social movements at Purpose and did Water & Sanitation projects in East/Southern Africa. She thrives on live music, loves to hip hop dance, and speaks Swahili.

  • Ellie Zeitlin
    Program Strategist

    Ellie specializes in building smart, impactful programs, like the ones she led at DoSomething.org, where she awarded over $1,000,000 in funding to the most kick-ass young social entrepreneurs. She’s passionate about economic justice and women’s empowerment, and believes these two things working together can totally save the world! Plus she makes the best Funfetti waffles.

  • Lizzy Divine
    Strategist

    Lizzy uses her love for storytelling to frame issues that matter most to millennials! She has worked on several campaigns to create sustainable food systems, including the documentary film American Meat and the mobile app Foodstand. Her background in environmental justice sparked a gravitation towards social enterprises that aim to set a new standard of responsibility. She is a world traveler, Sriracha aficionado, and proud rhythmless dancer.

  • Greg Perlstein
    Director of Strategy & Partnerships

    Greg builds innovative, cross-sector partnerships that positively impact people and the planet. At the not-for-profit First Book, he partnered with Target, Teach For America, and Demand Media to deliver millions of new books to kids in need. Greg is a Michigan Ross MBA, Dance Marathon alum, and an all-heart, little-skill triathlete.

DoSomething.org Staff

We also have the unique ability to tap into the expertise of the staff at DoSomething.org, which includes:
Mobile specialists, data analysts, UX designers, social media strategists, graphic designers, web developers and campaign specialists.



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Press

Don't take our word for it

  • The New York Times
    From a Nonprofit, Advice on Reaching Millennials
    June 6, 2013


  • Ad Council
    Top Five Things to Remember When You’re Trying to Hook Young People
    June 26, 2013
  • Fast Company
    HOW TMI HELPS BRANDS TAP A YOUTH MARKET EAGER TO LEND A HAND
    November 5, 2013

Contact

Let's talk

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