Our Work

Millennials + Impact

TMI is a strategy agency built for clients that want to activate young people and fuel positive impact on the world.

Select Clients

H&R Block
Foot Locker
Hult Prize
AARP Foundation
College Board
Demand Abolition


Authentic connections with young people

TMI is a full-service agency. We’re the consulting arm of DoSomething.org, the world’s largest organization for young people and social change. When it comes to young people, we help clients:


  • Millennial advisory councils
  • Quantitative research
  • Youth trend analysis


  • Marketing strategy
  • Campaign creation
  • Digital and SMS strategy


  • Full campaign execution
  • Testing and campaign optimization
  • Grants and scholarship programs


Meet the team

  • Aria Finger

    Aria has a decade of experience motivating young people to take action through campaigns such as DoSomething.org’s Teens for Jeans, which clothes half of all homeless youth each year. Aria is one of the first ten World Economic Forum Global Shapers, she’s passionate about social justice, and she thinks the name “Aria” is becoming way too popular.

  • Lisa Boyd
    Lead Strategist

    Lisa has been with TMI since day one and has led strategy for many of the agency's largest clients. She’s an expert in all things young people—from messaging to user experience to SMS/mobile strategy. Outside of TMI, Lisa is on the junior board of Education Through Music and is a volunteer counselor at Crisis Text Line. She thrives on live music, loves to hip hop dance, and speaks Swahili.

  • Greg Perlstein
    Director of Strategy & Partnerships

    Greg builds innovative, cross-sector partnerships that positively impact people and the planet. Prior to joining TMI, Greg managed strategic alliances at the not-for-profit First Book, where he partnered with Target, Teach For America, and Demand Media to deliver millions of new books to kids in need. Greg is a Michigan Ross MBA, Dance Marathon alum, and an all-heart, little-skill triathlete.

  • Maahika Srinivasan

    Maahika specializes in working with clients that address challenges in education, health, and social inequality. In her work with TMI clients, Maahika draws on her past experiences with Health Leads and the education initiative Providence Talks. In her spare time, Maahika is writing her memoir, tentatively entitled I Think I Lost My Invisibility Cloak: The True Confessions of A Mistaken Muggle.

  • Kary Perez

    Kary equips powerhouse brands like Keds, H&R Block, and United Way with the tools that motivate millennials to take social action. Kary is devoted to women’s empowerment, social and economic justice, and is an ally to anyone that feels they might not have a voice (or a choice). She also loves to travel, has an encyclopedic knowledge of pop culture, and is perpetually on the hunt for the best pizza in NYC.

  • Marie Pederson

    Marie guides clients in developing communications and calls to action that resonate with young people. She currently works with PwC to enhance their internal Corporate Responsibility programming and with Malala Fund to build a global movement around girls' education. In her client work, Marie draws on her past experience with the DoSomething.org global strategy team. Marie is an avid traveler, bookworm, feminist, and fitness aficionado.

  • Greg Thomas

    Greg has created millennial campaign strategy for Microsoft, Foot Locker, and MenEngage. His campaign for H&R Block, “The Craziest Thing I Did to Save Money,” earned a Golden Halo Award from the Cause Marketing Forum. Greg is a volunteer Intake Specialist for Crisis Text Line, providing support via text to young people in crisis. In high school, Greg earned a varsity letter in choir.

Advisory Board

Meet the industry rockstars who share their advice and insights with us.

  • Alex Rush
    Alex Rush
    Account Director, Sunshine Sachs
  • Angela Fung
    Angela Fung
    Executive Director of Digital Production, Ogilvy
  • Cameron Blanchard
    Cameron Blanchard
    SVP, Corporate Communications, NBCUniversal
  • Eric Berman
    Eric Berman
    SVP Business Development, SavingStar, Inc.
  • John Osborn
    John Osborn
    President and CEO, BBDO
  • Lisa Sherman
    Lisa Sherman
    President and CEO,
    Ad Council
  • Naomi Rosenfeld
    Naomi Rosenfeld
    Marketing Director for Growth Channels and Packs, Mondelez
  • Pete Johnson
    Pete Johnson
    SVP & Creative Director, Nickelodeon Creative Advertising
  • Peter Land
    Peter Land
    Partner, Finsbury
  • Sam Blake Hofstetter
    Sam Blake Hofstetter
    VP, Planning & Strategy, Edelman
Follow us @TMI_Agency


Aw, shucks.

People are saying great things about us.

  • The New York Times
    From a Nonprofit, Advice on Reaching Millennials

  • Ad Council
    Why Brands Are Tapping DoSomething's In-House Agency

  • Ad Age


Let's talk!